Adapting Retail for the Digital Age
As online shopping became the norm, Macy’s needed to evolve. The challenge? Fulfilling a growing volume of online orders—fast—without building entirely new warehouse facilities. Macy’s found a smarter path forward by partnering with Peelle to modernize key infrastructure already in place: their freight elevators.
The Challenge
Macy’s was at a crossroads. Customer demand for online shopping was booming, but their traditional in-store operations weren’t designed for high-volume fulfillment. Constructing new distribution centers would take time and significant investment.
Instead, Macy’s looked to its existing real estate. Could they convert some retail stores into hybrid spaces for both shopping and shipping? The answer hinged on one
critical factor: the performance of their freight elevators.
The Peelle Solution
Peelle worked closely with Macy’s to upgrade existing elevator systems in select southern Florida stores. The modernization included:
- Wireless controls for improved efficiency
- Light curtains for enhanced safety
- Durable car gates for heavy usage
- Powder-coated finishes for longevity
- Full compliance and safety upgrades
These enhancements transformed standard freight elevators into high-performing, fulfillment-ready systems—without the need for structural renovations or new construction.
The Results
Macy’s successfully converted several locations into hybrid warehouse/retail stores, offering in-store pickup for online orders and speeding up local delivery logistics.
By modernizing with Peelle, Macy’s was able to:
- Maximize existing store value
- Reduce capital spending
- Improve operational efficiency
- Enhance customer convenience
This strategic upgrade helped Macy’s stay ahead in a fast-changing retail world—while keeping their feet firmly on the ground.
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